Rook dan: een American Spirit sigaret, een Sigaar, een Pijp, een Waterpijp!…..
Are American Spirit Cigarette ads allowed to say they are less harmful?
American Spirit launched a new campaign in 2017 featuring the phrases “Real. Simple. Different.” and “Tobacco Ingredients: Tobacco & Water.” after being required to remove the terms “additive-free” and “natural” from its product labels, advertising and promotional materials by the Food and Drug Administration. (The company was allowed to keep “natural” in its brand name.)
One study found the new ads still convey that American Spirit cigarettes are less harmful. Out of the 482 participants who viewed American Spirit ads with different combinations of the old and new terms, 26.1% of them surveyed believed the cigarettes were less harmful than others when the two newest phrases were used together.ONDERZOEK RIVM OVER DE AMERICAN SPIRIT SIGARET